Tarik Bradford is a Los Angeles native and graduate of California State University, Los Angeles. He began his career in the Urban promotions department at Noo Trybe/Virgin Records, working with several of Virgin’s acclaimed artists including Janet Jackson, Gang Starr, The Geto Boys and Luther Vandross.
Once Noo Trybe folded, Tarik made a career transition into the world of licensing with a start at Warner Music Group handling clearances for TV, Soundtracks and master rights samples. After several years, he began working in a more creative capacity securing placements for artists under the WMG roster. Tarik was honored to work with a variety of developing artists who would later become household names, some of which included The Black Keys, Muse, and T.I. He also had the opportunity to secure placements for legacy artists such as Led Zeppelin, Ray Charles, The Doors and Frank Sinatra.
After 8 years Tarik left Warner Music Group for the opportunity to head the creative licensing department at Universal Music Enterprises. Over the next two years, Tarik was crucial in securing placements and branding opportunities for the likes of Lady Gaga, Wale, and Florence & The Machine as well as being instrumental in the Motown 50 Campaign helping to promote, brand and land placements for many of the the classic recordings.
Tarik next moved on to be Senior Director of Film & TV placements at EMI Music Publishing where he helmed the film and trailer department and secured placements for artists such as Kanye West, M83, Drake and Sia. Since then, he has consulted for BMG Chrysalis Music Publishing, Downtown Records, Bridgeport Publishing, Westbound Records, Stampede Publishing & Management working with a variety of artists including Macy Gray, Snoop Dogg, Far East Movement, Parliament Funkadelic and The Ohio Players.